In the 2007-08 year Consorzio la Trentina launched a new sales structure involving a single and unified marketing system based on strong brand identity for distributing apples and other fruit. A single business partner for the many markets served.
This type of organisational structure is important to respond properly to the high standards of service, quality and brand traceability demanded by the sales channels and increasingly aware consumers. This is especially true of the apple sector. Our aim is to manage our produce – in terms of pricing, markets and customers – in a coordinated manner, allocating sales responsibility by areas of competency.